Originally featured on BroadcastEngineering.com
CBS enjoys online, on-air success following YouTube launch
A month after launching the CBS Brand Channel on YouTube, CBS’s daily feed of news, sports and entertainment clips have become some of the most widely viewed content on the site.
Since the service launched on Oct. 18, CBS has uploaded more than 300 clips that have a total of 29.2 million views on YouTube, averaging 857,000 views per day. CBS has three of the top 25 most viewed videos this month through Nov.17, including clips from “NCIS,” “Late Show with David Letterman,” “The Late Late Show with Craig Ferguson” and “The Early Show.” More than 20,000 users have subscribed to the CBS Brand Channel on YouTube since the channel launch last month.
Ratings for the network’s late night programs, in particular, have shown notable increases since the YouTube postings began, although the network does not attribute their YouTube presence as the sole reason.
The “Late Show with David Letterman” has added 200,000 (+5 percent) new viewers, and “The Late Late Show with Craig Ferguson” is up 100,000 viewers (+7 percent).