12.18.2012 09:12 AM
Parks Associates: Holiday tablet shoppers prefer Apple iPad

Apple continues to lead the pack among media tablet competitors when it comes to consumer holiday tablet preferences, according to new research from Parks Associates.

The findings from Parks Associates’ Consumer Analytics research service show 44 percent of holiday table shoppers plan to buy an iPad 2 vs. 24 percent who say they will select the Kindle Fire. Twenty-one percent of tablet shoppers say they will buy the Microsoft Surface, and 12 percent said they preferred the Google Nexus for their holiday shopping.

"Apple continues to gain strength in key product categories," said John Barrett, director, Consumer Analytics, Parks Associates. "In the tablet market, consumers initially expressed interest in the Microsoft Surface, but once pricing and product details were announced, holiday intentions to purchase a Microsoft Surface dropped to 21 percent in Q4 from 45 percent in Q3."

According to Parks Associates’ holiday survey, taken from October to November 2012, for the first time, more U.S. broadband households plan to purchase a tablet than a laptop, netbook or Ultrabook. Thirty-three percent of U.S. broadband households now own a tablet, up from 15 percent last year. A Parks Associates forecast indicates 66 percent of U.S. broadband households will have a tablet by 2013.

"The iPad mini launch could cannibalize some iPad sales," Barrett said. "When presented with this new product option, 40 percent of iPad intenders opted for an iPad mini."



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB


 
Featured Articles
Exhibitions & Events
Discover TV Technology