02.22.2012 03:46 PM
OTT digital video receivers grow in popularity among U.S. broadband households, says Parks Associates

New data from Parks Associates confirms digital video media receivers, such as Apple TV and Roku, are growing in popularity with the latest tally revealing nearly 13 percent of U.S. broadband households now own such devices.

A recent Parks Associates consumer survey, “Value of Video: Shifting Consumer Dollars,” also finds 31 percent of U.S. broadband households regularly watch TV programs or movies accessed via the Internet on their TVs.

“In the 2011 holiday season, 4 percent of households bought one of these inexpensive, single-function devices, which enable households to view over-the-top (OTT) video from Internet-based services such as Amazon Prime Instant Video and Netflix," said Kurt Scherf, VP, principal analyst, Parks Associates.

Apple reported 2.8 million unit sales of Apple TV in its fiscal 2011 and another 1.4 million coming in the holiday quarter. Roku saw sales top 1.5 million units for the year. For 2012, the research firm forecasts more than 14 million digital video media receivers will be sold.

Although the growing acceptance of these devices by broadband households does not equate to cancellation of pay-TV services, said Scherf, the trend “can mean shaving some premium channels” by some households. “That is a risk that pay-TV providers must address and a trend that both manufacturers and content providers are following with eagle eyes and plans for defensive actions,” said Scherf.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

D. Pagan Communications /   Friday 10:35 AM
Blue Line is Hot on the Trail of DPA Microphones
Clyne Media, Inc /   Thursday 09:51 PM
Focusrite Expands RedNet Range

Featured Articles
Discover TV Technology