10.12.2011 04:28 PM
North American, Western European households show interest in TV Everywhere, says Parks Associates

Between 15 percent and 30 percent of broadband households in North America and Western Europe are interested in a TV Everywhere system, according to findings from a new consumer study from Parks Associates.

As multiscreen systems and streaming options become available to more consumers, they will be valuable in retaining and acquiring subscribers, but limited in their ability to expand ARPU, the research firm said.

The study "Digital Video: Three Screens and Beyond," found among the countries surveyed, the U.K. has the highest level of interest in a TV Everywhere system, with nearly 30 percent of broadband households interested in a service allowing them to view TV programming on multiple devices, including tablets, smart phones and connected consumer electronic devices.

"In the U.S., Netflix Watch Instantly is having a major impact on TV viewing trends, with 22 percent of all broadband households using this service, more than those who use Blockbuster retail stores," said John Barrett, Director, Research, Parks Associates.

The study found between 15 percent and 30 percent of broadband households are willing to pay additional fees to obtain this service. A third of all broadband households would switch to a provider offering free TV Everywhere, and between 10 percent and 20 percent would consolidate their mobile phone and Internet services with a provider if necessary to obtain TV Everywhere, the study found. As a result, its potential to drive ARPU gains directly is limited.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 06:00 AM
Eleven FCC Scenarios for The 600 MHz Band Plan
I suspect that the estimated $44 billion of auction proceeds do not take into account the fact that some spectrum the FCC will buy cannot be resold because it must be used as guard intervals in the 600 MHz band plan.~ Charles W. Rhodes

Wall Street Communications /   Friday 07:53 PM
Archimedia Technology at the 2015 NAB Show

Featured Articles
Discover TV Technology