MTV Italia selects Digital Rapids for encoding, streaming

December 11, 2007

MTV Italia has purchased a range of Digital Rapids DRC-Stream media encoding and streaming solutions.

MTV Italia selected the Digital Rapids hardware and software combinations for encoding and streaming live content on QOOB TV, MTV Italia’s interactive Web site.

QOOB TV explores new ways of producing and distributing content. Users are also allowed to upload and comment on content, which is monitored and edited by MTV. MTV was looking for a way to encode live feeds into the On2 VP6 format for live streaming to viewers using Adobe Flash Player. MTV selected Digital Rapids’ solutions to meet these requirements, and is now running DRC-Stream cards and Digital Rapids Stream software on both HP and Intel servers.

The DRC-Stream solutions also power the encoding and streaming of QOOB TV’s 24/7 live online television channel.

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