05.03.2013 10:45 AM
Google executive chairman says YouTube has already displaced broadcast TV
When asked at a conference if YouTube could eventually overtake television, Eric Schmidt, Google’s executive chairman, said, “That’s already happened.”

YouTube, the Google-owned video hosting service, has already displaced broadcast television, Eric Schmidt, Google’s executive chairman, said in New York City last week.

When asked at a conference if YouTube could eventually overtake television, Schmidt said, “That’s already happened.”

The chairman said “the future is now,” for YouTube, which now has more than 1 billion viewers each month and is still climbing.

Missing from the YouTube event, held at a Lower Eastside pier, was any mention of the initiative of a year ago when the video service announced the launching of 100 channels from media companies, individual actors and creative people. It appears that YouTube is moving away from that plan and trying to become less like traditional television.

“YouTube is not a replacement for something that we know,” Schmidt said. "It’s a new thing that we have to think about, to program, to curate and build new platforms.”

As to the newly achieved number of 1 billion viewers each month, something YouTube was promoting, Schmidt said the number is just the beginning.

“Wait until you get to 6 or 7 billion,” he said.

Robert Kyncl, head of global content at YouTube, noted that at one time he thought YouTube was like television, but now knows that it is not.

“I was wrong,” Kyncl said. “TV is one-way. YouTube talks back. TV means reach. YouTube means engagement.”

In the presentation to advertisers, YouTube billed the event as a “brandcast.” It presented the video service as something different from television. It’s a service, YouTube said, with global reach, community engagement and more 18- to 34-year-olds than any cable network.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

202 Communications /   Friday 12:41 PM
Albis Technologies Appoints New Head of Access Solutions
ignite strategic communications /   Thursday 03:48 PM
2015 HPA Tech Retreat(r) Unveils Expanded Session Schedule

Featured Articles
Discover TV Technology