Phil Kurz /
07.11.2012 12:19 PM
CDN rolls out tool to help owners monetize second-screen content

Broadcasters and other content owners are looking for ways to monetize their content by exploiting second-screen opportunities.

But doing so raises a number of questions, such as how best to prepare content that will be streamed for insertion of commercials and how to take advantage of new opportunities created by the availability of geo-location data and other bits of viewer information.

StreamGuys, a content delivery network and streaming media services provider, announced last month that it had integrated digital ad technology from AdsWizz to allow its clients to begin earning new revenues by inserting commercials into their streaming media content.

In this podcast interview, Andy Jones, a sales engineer with StreamGuys, discusses the new service offering and what content owners must do to take advantage of it.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Featured Articles
Discover TV Technology