11.28.2006 08:00 AM
Originally featured on BroadcastEngineering.com
CBS enjoys online, on-air success following YouTube launch

A month after launching the CBS Brand Channel on YouTube, CBS’s daily feed of news, sports and entertainment clips have become some of the most widely viewed content on the site.

Since the service launched on Oct. 18, CBS has uploaded more than 300 clips that have a total of 29.2 million views on YouTube, averaging 857,000 views per day. CBS has three of the top 25 most viewed videos this month through Nov.17, including clips from “NCIS,” “Late Show with David Letterman,” “The Late Late Show with Craig Ferguson” and “The Early Show.” More than 20,000 users have subscribed to the CBS Brand Channel on YouTube since the channel launch last month.

Ratings for the network’s late night programs, in particular, have shown notable increases since the YouTube postings began, although the network does not attribute their YouTube presence as the sole reason.

The “Late Show with David Letterman” has added 200,000 (+5 percent) new viewers, and “The Late Late Show with Craig Ferguson” is up 100,000 viewers (+7 percent).

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 11:07 AM
The Best Deconstruction of a 4K Shoot You'll Ever Read
With higher resolutions and larger HD screens, wide shots using very wide lenses can be a problem because they allow viewers to see that infinity doesn’t quite resolve into perfect sharpness.

Featured Articles
Exhibitions & Events
Discover TV Technology