/
12.12.2012
Originally featured on BroadcastEngineering.com
Ad-supported, cloud-based television service now on-air
Net2TV’s Portico brings to Internet-connected TVs free, program-length shows from recognized brands using cloud technology from ActiveVideo Networks.

A new television company, Net2TV Corp., headed by industry veterans from MTV/Nickelodeon, Black Arrow, NBC, TiVo and Netflix, is now providing advertising-supported, cloud-based television programming services.

Based in Redwood City, CA, Net2TV’s first television service, Portico, features free, ad-supported programming from CBS Interactive’s food site CHOW.com, Popular Science and WSJ Live from The Wall Street Journal. Initial distribution is to Philips Smart TVs in the U.S.

Net2TV’s Portico brings to Internet-connected TVs free, program-length shows from recognized brands using cloud technology from ActiveVideo Networks. The programs are grouped by areas of interest such as food, science and technology and entertainment.

“Good television — the television viewers love — is an art, not an algorithm,” said Net2TV CEO Thomas Morgan. “We’re building television programming that lets viewers enjoy smart TV just like they do traditional television.”

When viewers select a category like Portico Tech featuring Revision 3 and Popular Science, or a stand-alone category like CHOW.com, the screen displays a video window with a host talking about what’s new. The adjacent windows show video playing on branded channels. Any of these channels can be selected to go to full screen.

Net2TV works with television programmers to create packaged, long-form shows running 30 or 60 minutes per episode.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 2:01PM
IBC APP Now Available
I downloaded the app and found it useful for my main IBC pitfall


 
Featured Articles
Discover TV Technology