12.23.2004 12:00 AM
WRAL Gets On The (Cell) Phone
In keeping with its tradition of cutting an edge, WRAL-TV in Raleigh, N.C. started broadcasting content to cell phones this week. WRAL is distributing news, weather and traffic information to Sprint PCS Vision wireless users. The application, dubbed "NOW," for "News Over Wireless," was designed by WRAL sibling company, DTV Plus, with wireless application assistance from Air2Web.

WRAL thus becomes the first local TV station in the country to offer its news, traffic, and weather content over cell phones. WRAL is widely known as the first station to construct an HD newsgathering operation.

"This new mobile phone application gives us yet another way to better serve the public, and makes sense in an increasingly wireless world," said Jim Hefner, vice president and general manager of WRAL.

NOW, designed for use on J2ME-enabled devices, is flexible in the sense that new content categories can be added "on the fly," according to the news release announcing the service.

Sprint PCS Vision customers can register for WRAL service by visitingWRAL or Sprint, or they can download the application from the download menu on their handset. The monthly fee is $3.99 in addition to the service plan.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

D. Pagan Communications /   Friday 10:35 AM
Blue Line is Hot on the Trail of DPA Microphones
Clyne Media, Inc /   Thursday 09:51 PM
Focusrite Expands RedNet Range

Featured Articles
Discover TV Technology