Worldnow Marks Record 2011 with Over 130 Station Deals
February 21, 2012
NEW YORK: Worldnow, a developer of online technology, content and
revenue-solutions company for local media, has announced they wrapped up 2011
with multi-year extensions with Raycom Media and Young Broadcasting. The
achievement marks a record year where Worldnow extended deals with almost 90
stations and formed new partnerships with 46 stations, covering 25 broadcast
groups in total.
"We are excited to have the
opportunity to continue supporting both Raycom Media and Young Broadcasting as
they aggressively seek to grow their digital businesses," said Craig
Smith, EVP Sales and Distribution for Worldnow. "2011 was truly an
exceptional year and it is a testament to the advancements we continue to make with
our publishing platforms, the revenue we are helping our customers create and
the effectiveness of our strategic support to grow audience on all platforms,
TV, web and mobile."
Raycom Media renewed 39 stations
while Young Broadcasting renewed eight stations. Both continue to use
Worldnow's website and video publishing platforms. Additionally, both work with
Worldnow's national and local sales support for revenue generation.
"Worldnow's 13 years in the
business continues to help us transform our business in this digital era,"
said Deborah McDermott, President of Young Broadcasting. "We did
extensive due diligence and Worldnow continues to be a leader in the field for
web content management and has consistently shown their unwavering commitment
to helping us grow our digital business. Their unified system integrates
directly with our newsrooms and provides a hands-on approach to customer
service and creative ad sales programs."
"Worldnow has made
significant strides in opening up their publishing platforms to give us the
control we need to grow our business," said Pat LaPlatney, Vice
President of Digital Media for Raycom Media. "They also lead the field
with a simplified workflow, automation and integrations into critical legacy
systems. This is allowing our newsrooms to work more closely together by having
a system that makes it easy to contribute. We are now able to have 30 or more
people in each of our newsrooms creating better content for our local
communities and continued growth for our site and mobile platforms. Their
well-integrated solution makes our workflow very easy and helps us tell great
stories, allowing for a higher level of engagement and makes a significant
difference in driving ratings, web audience and revenue."
"For the past 13 years our
goal has been to have the web increase our broadcasters brand and loyalty in
their market," said Gary Gannaway, President and CEO of Worldnow.
"We are so excited with the development of the local marketplace and
understand that our strategic guidance, innovative sales programs and training,
and customer service make us a leader in this space."
The following groups extended
agreements with Worldnow in 2011:
Cowles California Media
Dispatch Broadcast Group
The following groups formed new
partnerships with Worldnow in 2011:
New Age Media
Sagamore Hill Broadcasting
West Virginia Media