03.06.2012 10:10 AM
TV Magic to Emphasize House of Worship, Latin American Markets
SAN DIEGO: System integratorTV Magic is
realigning its business to concentrate on the House of Worship and Latin
American production markets, the company announced recently.
The company has been a solid presence in the house of worship (HOW)
and broadcast ministry markets for years, and under this new strategy, the
company says it plans to increase business development and marketing efforts
throughout 2012 and beyond. In addition, TV Magic has further strengthened its
Latin American business by increasing staff and expanding business development
efforts deeper into both Mexico and South America.
"We are fortunate to have in-house experts and committed
strategic partners who are focused on extending TV Magic's reach into the house
of worship and broadcast ministry markets," said Stephen D. Rosen, TV
Magic's president and CEO. "We have seen a steady increase in business
across these two markets, and by partnering with visionaries and innovators within
these two communities, we are able to further expand our services while
continuing to provide cost-effective turnkey solutions."
TV Magic's first 2012 HOW initiative was held last month at the
National Association of Religious Broadcasters (NRB) conference in Nashville,
Tenn. Partnering with Phil Cooke of Cooke Pictures and Paul Crouch Jr., the
former chief of staff at Trinity Broadcasting Network, TV Magic sponsored a
one-day educational seminar focusing on how churches and broadcast ministries can
use multiplatform distribution technologies to deliver their weekly message
beyond the congregation in attendance via the Web, mobile phones, tablets, and
"Since the opening of our Latin American office in Tijuana back
in 2009, TV Magic has experienced impressive growth throughout this region,
and, in fact, Latin American sales now account for 50 percent of our company's
overall business," said Ken Gould, vice president of sales at TV Magic.
"With the analog shutdown in Mexico scheduled for 2015, TV Magic is in an
excellent position to be the system integrator of choice as broadcasters begin
to make their transition to digital operations."
In the past six months, TV Magic has secured large-scale Latin
American projects including facility design and integration for an HD master
control upgrade at Grupo Pacifico, a subsidiary of Televisa; the complete
design and installation of Curacao's TV Direct Channel as part of the station's
upgraded master control/playout, production, and transmission systems; and the
design and installation of video signal distribution services at Arena Ciudad
de Mexico, the country's largest indoor arena. TV Magic's scope of work at the
Mexico City arena includes video signal distribution throughout the sports
complex, including distribution to all 125 VIP suites.