01.15.2003 12:00 PM
Telestream distributes news for Sinclair Broadcast Group



Telestream's TrafficManager provides a single aggregation point for tracking and managing content as well as automated transcoding and digital delivery directly to Sinclair’s Pinnacle and Leitch video servers.

The Sinclair Broadcast Group has added the Telestream fleet of digital distribution products to its new centralized operations.

Sinclair has selected Telestream’s FlipFactory and ClipMail products to automate distribution of news content from its News Central facility in Hunt Valley, MD, to its local television stations across the country.

Sinclair Broadcast Group’s centralized model, launched in October 2002, delivers national news, weather and promos to their local stations. By producing national news and weather programming at News Central, Sinclair eliminates repetitive efforts and resources at the local level.

Telestream technology gives Sinclair the flexibility to move media to the regional news departments over Sinclair’s existing wide area network. The result is high-quality content delivered more efficiently to its markets.

Over the next six months, Sinclair will outfit stations in all of its 40 markets with Telestream ClipMail Pros to receive broadcast-quality content from News Central. ClipMail Pro also allows local news operations to send content of national interest back to News Central in near-real time fashion for sharing with other Sinclair stations.

Sinclair selected Telestream’s FlipFactory TrafficManager to organize its centralized distribution of non-real time video content and to coordinate sending and receiving from all stations. TrafficManager provides a single aggregation point for tracking and managing content as well as automated transcoding and digital delivery directly to Sinclair’s Pinnacle and Leitch video servers.

For more information visit www.telestream.net and www.sbgi.net.


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