02.13.2013 06:11 AM
Sweden's TV4 Group expands implementation of Pilat Media IBMS

Swedish television network TV4 Group is significantly expanding the implementation of its Pilat Media Integrated Broadcast Management System (IBMS).

A long-time user of IBMS Sales for full lifecycle management of its advertising campaigns, TV4 is now leveraging the system's enhanced functionality to consolidate its operations across local and national channels after last year's expansion into Norway and Denmark.

At TV4, IBMS provides a central point of reference for all key booking, inventory, traffic, and post-reconciliation information for every advertising campaign. With the expansion, TV4 will bring all local and regional airtime sales bookings for more than 30 regional channels under the auspices of IBMS, which previously was used only for national sales. By providing a unified system for both national and local bookings, IBMS will enable TV4 to optimize revenues through easy reallocation of airtime between national and local campaigns.

In addition, a common system will result in lower cost of ownership with fewer systems requiring maintenance. Beyond this initial expansion phase, the system opens the door to new opportunities such as significant expansion of nonlinear services. 

At TV4, IBMS provides a central point of reference for all key booking, inventory, traffic, and post-reconciliation information for every advertising campaign. With the expansion, TV4 will bring all local and regional airtime sales bookings for more than 30 regional channels under the auspices of IBMS, which previously was used only for national sales.

By providing a unified system for both national and local bookings, IBMS will enable TV4 to optimize revenues through easy reallocation of airtime between national and local campaigns. In addition, a common system will result in lower cost of ownership with fewer systems requiring maintenance. Beyond this initial expansion phase, the system opens the door to new opportunities such as significant expansion of nonlinear services.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

Sue Sillitoe, White Noise PR /   Thursday 09:10 AM
Fairlight Unveils the Next Generation of Audio Post Production
Wall Street Communications /   Thursday 01:00 PM
NUGEN Audio AES Product Preview

 
Featured Articles
Discover TV Technology