Plura Broadcast Establishes New European Subsidiary
Plura Europe GmbH plants seeds for company expansion
August 12, 2014
PHOENIX — Plura Broadcast has formed Plura Europe
GmbH, a new subsidiary that is a core part of the company’s growth strategy
across international regions, bringing the company closer to its customers and
dealers in Europe, Africa and the Middle East.
Ray Kalo, president
and CEO of Plura Broadcast, has been appointed as managing director of Plura
Europe GmbH. The company will announce a second executive appointment later
this month. That executive will be based in Plura Europe GmbH’s office in
Wuppertal, Germany, opening in September. By establishing headquarters and
local product assembly in Germany, Plura Europe GmbH will also minimize costs
for customers, eliminating tariff codes and customs complications associated
with product importing and exporting.
Kalo, the formation of Plura Europe GmbH is the first step in a strategic plan
to boost the company’s presence in Europe and surrounding regions. Initially,
the company will emphasize the I/O connectivity options of Plura monitors,
which are designed for the fiber-rich architectures common in mobile trucks and
fixed playout centers across Europe and surrounding regions. The company
also provides test and measurement equipment and software,
character/template-driven graphics generators, and other broadcast and
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