07.03.2012 06:13 PM
Pilat Media and SimpleStream Launch OTTilus
Company aimed at over-the-top video provision
LONDON: Pilat Media Global plc is joining forces with SimpleStream Limited to launch OTTilus, a new company specializing in over-the-top video solutions for broadcasters, platform operators, and new media ventures. OTTilus will be a jointly owned company with Pilat Media owning 60 percent and SimpleStream owning 40 percent.
SimpleStream is a London-based startup with a currently available OTT platform in use by 14 content providers in the United Kingdom, including Food Network, At the Races, and Ideal Shopping. Pilat said that with the enhancements being added through leveraging its existing software, service delivery, and international presence, OTTilus is being engineered to suit the needs of a much wider market including larger broadcasters, operators, and clients outside of the United Kingdom.
For an initial period of five years and subject to some exclusions, OTTilus will be the parties’ exclusive vehicle for delivering OTT solutions to TV broadcasters and operators. SimpleStream will continue to provide its OTT solutions to non-broadcasters.
Pilat Media is already involved with several OTT-related projects in which its flagship Integrated Broadcast Management System’s multiplatform rights, content, and media management capabilities are exploited as part of wider multi-vendor solutions. Through OTTilus, Pilat Media aims to expand its footprint and cover a larger part of the value chain in the emerging OTT market, in turn opening up new opportunities with existing and new clients and enhancing revenue-generation opportunities globally.