One-Third U.S. Telco TV Households Expected to Access Multiscreen Services in 2013
Majority already uses interactive features
June 28, 2013
ARIZ.—Nearly one-third of U.S. Telco TV households are expected to access
multiscreen or TV Everywhere services by the end of 2013, and the majority of these
already use interactive features like remote programming a DVR, according to ABI Research’s OTT and Multi-screen Services Research Service.
Cable is close
behind due to its early lead, but the growth rate for these services is slower
because of the greater diversity of cable households and services (not all
service providers offer TVE). Satellite operators are further behind, due to
slower starts and lack of in-house broadband services, but offer some novel
experiences like Dish’s Sling place-shifting technology.
“The market is
still developing with many of the early growing pains, like authentication,
finally starting to take a back seat to the content,” said Senior Analyst,
Michael Inouye. “In many respects the technology is in place to increasingly
offer wider reaching TVE services. Securing the rights to broader content
distribution is the primary remaining hurdle, but once standard metrics are
developed the content floodgates are expected to open wider.”
need further education about TVE services, especially with regard to content
availability and fragmented device support. Apple’s iPad continues to be the
most supported non-computer TVE device in the U.S. iOS and Android smartphones
and tablets represent the majority of device support, likely due to the
importance of mobility for this sector.
“In the multiscreen
and OTT space the MVPDs are moving at a relatively fast pace – rapid enough
that in some instances the platforms have outpaced consumer awareness,” said Practice
Director Sam Rosen. “Beyond consumer education, a great deal of work remains to
best optimize the user experience, one that satisfies consumers’ increasing
penchant for on demand content but also ensures the content is adequately
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