posted by Deborah D. McAdams /
05.06.2014 11:21 AM
Nielsen: Americans View 17 Channels Despite Record Number
Too many nets to be useful

NEW YORK—According to Nielsen’s forthcoming Advertising & Audiences Report, the average U.S. TV home now receives 189 TV channels—a record high and significant jump since 2008, when the average home received 129 channels. Despite this increase, however, consumers have consistently tuned in to an average of just 17 channels.

This data is significant in that it substantiates the notion that more content does not necessarily equate to more channel consumption. And that means quality is imperative—for both content creators and advertisers. So the best way to reach consumers in a world with myriad options is to be the best option.

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Posted by: Anonymous
Wed, 05-07-2014 10:34 AM Report Comment
Just goes to show, that with 90% unwatched, the average user considers cable a vast wasteland, and hence waaaay overpriced. If ala carte doesn't come soon OTT will.
Posted by: Anonymous
Wed, 05-07-2014 02:50 PM Report Comment
What are the 17 Channels? Or am I misunderstanding and it is only up to 17 channels?

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