posted by Deborah D. McAdams /
05.06.2014 11:21 AM
Nielsen: Americans View 17 Channels Despite Record Number
Too many nets to be useful
NEW YORK—According to Nielsen’s forthcoming Advertising & Audiences
Report, the average U.S. TV home now receives 189 TV channels—a record
high and significant jump since 2008, when the average home received 129
channels. Despite this increase, however, consumers have consistently
tuned in to an average of just 17 channels.
This data is significant in that it substantiates the notion that
more content does not necessarily equate to more channel consumption.
And that means quality is imperative—for both content creators and
advertisers. So the best way to reach consumers in a world with myriad
options is to be the best option.