posted by Deborah D. McAdams /
NewBay Media Acquires Ratings Intelligence
Expands data and research capabilities
NEW YORK—NewBay Media, publisher of TV Technology, Multichannel
News, B&C, and
Next TV, has announced the
acquisition of television research and analysis firm Ratings Intelligence.
“We continue to move forward in our goal to serve our markets
as comprehensively as possible,” saidSteve Palm, CEO, NewBay Media. “The
addition of Ratings Intelligence immediately strengthens our ability to serve
the television production community and also opens up the door for future data
research possibilities for our music, Pro AV, consumer electronic, and
Ratings Intelligence provides its subscribers
with daily television research reports that contextualize audience data. NewBay’s
editorial resources and expertise will allow the company to continue and expand
on its commitment to producing independent analysis and indispensable business intelligence for the
industry. Subscribers receive an incisive summary of the day’s vital
information, broken down into easy-to-understand written reports, along with
supporting tables and charts, generated by Ratings Intelligence’s visualization
technology, that let readers quickly digest the key insights in each story.
Ratings Intelligence subscribers include executives at television
companies such as National Geographic, Warner Bros., Discovery, Disney, and CBS
News, to name a few. Its work has been cited and its analysts have been quoted
in Multichannel News, The New York Times,
Huffington Post, and Crain’s.
Ratings Intelligence’s Reess Kennedy, CEO, operations, and
subscriber relationships, will remain with the company as it joins NewBay.