2012 NAB Show Technology Luncheon Offers Up Top 10 Technologies
April 20, 2012
I was at the NAB
Technology Luncheon to honor NAB
Engineering Achievement Award recipients Glenn Reitmeier and Paul
Brenner. While I've been fortunate to work with Glenn
Reitmeier at NBC over the last 10 years and knew he played a key role in the
development of the ATSC standard and the A/153 Mobile DTV standard, the video
shown at the luncheon showed his work was part of the development of digital TV
itself, including interface standards such as SDI and fundamental digital TV color
standards including ITU 601. See Glenn
Reitmeier and the HDTV Standard: Three Decades of Digital Disruption
in the Creative COW Newsletter for more on his accomplishments.
speaker at the luncheon was Brian
Cooley from CNET. While he prefaced his “Top Ten Technology”
countdown by saying he was not going to discuss broadcast technology, the four
criteria he used to evaluate the technologies is something we need to consider
when rolling out Mobile DTV and planning ATSC 2.0 and ATSC 3.0.The four criteria are transparent,
intuitive, intimate and constant. The two I zeroed in on were “transparent” and
“intuitive”.Programming a VHS VCR
is neither, but the iPad, one of his top 10, is.It's intuitive – tap and slide a finger – and transparent; the
operating system doesn't get it in the way and there is no keyboard or mouse to
interfere with the experience.
I searched the web looking for a copy of his slides or his
presentation. Unfortunately, while he appears to have given this presentation
to other groups based on some twitter messages I found, couldn't find anything
beyond some twitter posts.
Listening to his presentation, it sounds like Mobile DTV has
many of the characteristics of his top 10 technologies. The challenge will be
developing interfaces for ATSC 2.0 interactivity and connected TV sets as well
as the future ATSC 3.0 broadcast system that meet his transparent, intuitive,
intimate and constant criteria.