01.04.2011 11:05 AM
NAB Launches ‘Future of TV’ Web Site
The National Association of Broadcasters today launched TheFutureOfTV.org
, a consumer-oriented website that complements the organization’s industry-wide on-air campaign touting new technologies and services for broadcast TV.
The interactive website highlights advancements in broadcast TV technology, local TV stations' role in serving communities, the policies that will shape the future of TV and the choices and content options available to viewers through digital multicasting.
Consumers can leave comments on the site and can sign up for legislative and regulatory updates that impact broadcast TV.
Last month, NAB unveiled a new on-air campaign promoting the future of broadcast TV. The campaign, which is composed of a 30-second television and radio ad, was distributed via satellite to local stations across the country and will begin airing in markets today through January 24. Radio spots are also available for download
on the NAB.org website. The 30-second ads were produced in both English and Spanish.
"What's the future of broadcast TV?" the ad reads. "It's HD, 3D, mobile TV -- technology, not regulation from Washington, D.C." The ads direct viewers and listeners to TheFutureOfTV.org, which launches Jan. 4.