02.26.2009 09:20 AM
Mobile Ad Revenue Expected to Top $3B by 2013
U.S. mobile advertising market revenue will grow to $3.1 billion in 2013, up from $160 million in 2008, representing a growth rate of 81.2 percent, according to the Kelsey Group, a division of BIA Advisory Services. During the same period, the firm forecasts mobile local search advertising revenues will increase from $20 million to $1.3 billion, a growth rate of 130.5 percent.

“As mobile data consumption rises, we expect local marketing to be a big winner,” said Michael Boland, program director, Mobile Local Media (MLM), The Kelsey Group. “There is a strong correlation between local search and the mobile use case, which will cause a good portion of the ongoing mobile application boom to focus on local.”

The Kelsey Group’s Mobile Local Media Forecast (2008-2013) is highlighted in the report, “Going Mobile: The Mobile Local Media Opportunity,” distributed to clients of the firm’s new MLM advisory service. The report also says the percentage of mobile searches that have local intent will increase from 28 percent in 2008 to 35 percent in 2013, there are 54.5 million mobile Internet users in the United States, representing 25 percent of online users, and roughly 15 percent of iPhone applications are local.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

D. Pagan Communications /   Friday 10:35 AM
Blue Line is Hot on the Trail of DPA Microphones
Clyne Media, Inc /   Thursday 09:51 PM
Focusrite Expands RedNet Range

Featured Articles
Discover TV Technology