Mike Oldham In, Jeff Rosica Out at Grass Valley
Sales and marketing reorganized
August 22, 2012
SAN FRANCISCO: Grass
Valley is reorganizing its sales and marketing division with four new executive
positions and the exit of Jeff Rosica, a 12-year veteran of the company who now
serves as executive vice president and chief sales and marketing officer.
Rosica, who oversaw the sale of Grass Valley to Francisco Partners, formally will
leave the company near the end of the year, but remain on as a strategic
advisor to the CEO “through late November,” the company said.
The reorg announcement said Grass
Valley is now a “profitable independent company, with a unified product
line, modernized services, efficient supply chain, and a cohesive global
administration.” The sales and marketing executive shuffle will create three
new regional presidents and a chief marketing officer, all answering to
President and CEO Alain Andreoli.
Long-time broadcast equipment industry veteran Mike Oldham joins the
company as region president, Americas. His role will be to “drive strategic
growth and the transition to Solution Selling in the Americas, including Canada
and Latin America.” Oldham was formerly CEO of Omnibus Systems before it was
acquired by Miranda Technologies. He was most recently a managing director at
FrontPoint Advisors LLC. Oldham was previously a chief operations officer for
Encoda Systems, Matchlogic and SafeRent.
Grass Valley executives Alan Wright and Andrew Sedek are being promoted to
regional presidents, effective immediately. Wright becomes region president
EMEA, while Sedek takes over as regional president Asia Pacific. Graham Sharp, current
senior vice president of corporate development assumes the additional role of chief
marketing officer. Sharp will develop the go-to-market strategy, from channels
through to product marketing and marketing communications, as well as ensuring
a coherent model across all regional activities. All three will report directly
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