Men, women willing to sacrifice for HD plasma, says survey

March 22, 2006

Half of all Americans want to own a high-definition plasma television, according to the results of a survey released last month.

The “I Want My Plasma TV Survey” conducted by Roper Public Affairs for Pioneer Electronics found that men and women in the United States may go to surprising lengths for a high-definition plasma display.

Forty percent of men surveyed said they would endure a 48-hour “chick flick” marathon if it meant they would be rewarded with a plasma television. Twenty percent of the men surveyed said they would give up all sports-related activities: watching, playing and reading about their favorite sports and athletic heroes. Men aren’t alone in willingness to sacrifice. Thirty-three percent of women would give up chocolate for 12 months in exchange for a plasma television.

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