04.30.2009 09:45 AM
LIN TV Getting Into iPhones
LIN TV struck an agreement with News Over Wireless for mobile distribution of its news and programming.

“We are strategically accelerating the expansion of our mobile services, a business that was nonexistent two years ago, and now attracts nearly five million impressions a month,” said Robb Richter, LIN senior vice president of new media.

LIN TV will use the NOW technology to develop custom iPhone applications for each of its 27 local TV stations. The LIN iPhone app will have local news, sports and entertainment, video, weather forecasts and traffic reports. NOW is also designing the iPhone applications for LIN TV to include national and local advertising, providing new revenue stream opportunities.

“LIN TV’s new media strategy is to deliver the greatest media experience to viewers in our local markets through web, mobile, short message service, and other channels,” Richter said. “The iPhone applications tap into one of the most popular Apple innovations to provide LIN TV’s personalized, multi-media news to a growing mobile audience.”

The iPhone applications for LIN TV’s markets will be available in the Apple App Store.

LIN TV is also a charter member of the Open Mobile Video Coalition, a consortium of broadcasters and developers supporting the industry’s mobile ATSC initiative. --Deborah D. McAdams

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