07.28.2011 02:40 PM
In-Stat: Mobile App Download Revenue to Surpass $29 Billion in 2015

SCOTTSDALE, ARIZ.: In-Stat is forecasting that mobile application download revenue will surpass $29 billion in 2015.

“Largely spurred by the launch of the iPhone, mobile applications have been a strong growth market over the past several years. The number of applications available has exploded, which has sparked an increasing rate of downloads,” said In-Stat’s Amy Cravens. “As the market matures, developers and app stores must take innovative approaches and compete across multiple platforms to attract users. While the market will become more competitive in the coming years, there is a broad base of interested parties with a vested interest in promoting continued market growth.”

Key data includes:
~ Mobile application downloads will approach 48 billion in 2015.
~ According to the survey, the average amount paid for a mobile app was under $2.50.
~ Smartphones are expected to increase from 23 percent of total phone shipments in 2010 to over 45 percent in 2015.
~ In December 2010, the number of applications in the Apple App Store reached 350,000 while the Android Market reached 80,000.
~ Smartphone applications are not only about 3G. Almost half of survey respondents report downloading applications over Wi-Fi.

-- Television Broadcast



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

Wall Street Communications /   Friday 06:11 PM
Primestream Products on Display at CAPER 2014:
Wall Street Communications /   Friday 04:13 PM
Wohler Products at CCW 2014

 
Featured Articles
Exhibitions & Events
Discover TV Technology