11.20.2012 12:29 PM
Harris unveils next-generation ATSC Mobile DTV launch kit

Harris Broadcast Communications recently announced its next-generation ATSC Mobile DTV (MDTV) launch kit to help expedite channel launches for broadcasters. The solution meets requirements to support the advertising-supported business model of the Mobile500 Alliance, with applications for banner ad placement on program guides, channel-change advertising, audience measurement, and DVR-like capabilities to record and playback content.

 

The Mobile500 Alliance represents more than 430 U.S. television stations with plans to launch MDTV services. According to John Lawson, executive director of the alliance, the organization’s business model extends ATSC MDTV programming to new viewers and less-watched dayparts through support for more consumer devices. This includes its new MyDTV app, which enables compatibility with Apple iPhones and iPad tablets.

 

The new launch kit includes all hardware and software required to support OTA MDTV channels, pre-assembled and ready to plug into existing DTV transmitters.

 

Components include the Harris Selenio media convergence platform for signal encoding, Apex M2X software-defined exciter technology, and middleware from Expway to support program guides and other on-air services.

 

The solution also supports content protection through integrated conditional access software, and Harris plans to add Mobile EAS capability in 2013 to support emergency alerting for TV stations — a significant upgrade in the eyes of Lawson.

 



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

Wall Street Communications /   Friday 06:11 PM
Primestream Products on Display at CAPER 2014:
Wall Street Communications /   Friday 04:13 PM
Wohler Products at CCW 2014

 
Featured Articles
Exhibitions & Events
Discover TV Technology