posted by Deborah D. McAdams /
04.22.2014 01:51 PM
Gray Television Does Digital Media Partnership with Matrix Solutions
Partnership intends to optimize digital media sales workflow
PITTSBURGH—Matrix Solutions announced that Gray Television signed on as its first digital media development partner. Gray Television, which has been a Matrix Solutions client since 2000, will play a fundamental role in helping to expand the Matrix Solutions’ platform to optimize digital media sales workflows.
Matrix Solutions is said to be working across multiple platforms with existing web-based and hosted CRM and sales intelligence software. The new product will have the potential to be a standalone solution for digital companies or serve as part of the existing solution, optimized for all platforms.
“As a Matrix client, we have come to not only trust their expertise but appreciate their ability to listen to what we, as broadcasters and clients, have to say about our advertising sales needs,” said Mike Braun, vice president of Digital Sales Operations for Gray Television. “Having the ability to add our knowledge into the development of this product and its intended workflow as a means to streamline sales when it comes to digital media is a tremendous value.”

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 11:07 AM
The Best Deconstruction of a 4K Shoot You'll Ever Read
With higher resolutions and larger HD screens, wide shots using very wide lenses can be a problem because they allow viewers to see that infinity doesn’t quite resolve into perfect sharpness.

Featured Articles
Discover TV Technology