02.28.2002 12:00 AM
GoldPocket Interactive Acquires Mixed Signals iTV
iTV provider GoldPocket Interactive has acquired Mixed Signals iTV Professional Services Group, a provider of iTV programming.

GPi makes a turnkey system designed to engage viewers in programming, encourage them to stay tuned during commercials and increase loyalty to networks and programming. The company believes that combining its EventMatrix technology with the set-top development expertise of Mixed Signals will help GPi set a new standard for iTV programming.

The company hopes that its expansion will benefit networks and sponsors by allowing them to increase the reach and depth of the entertainment experience for viewers. The growth of interactive programming the company plans to achieve through economies of scale may also drive the growth of digital set-top box deployments. A GPi official predicted that this spring more iTV inventory will be sold during television's "upfronts" than ever before, and will culminate in a massive launch of interactive programming this fall.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Friday 01:36 PM
Making a Scene in London
Holly Ashford of TVB Europe

Featured Articles
Discover TV Technology