08.17.2007 12:00 AM
Fisher Communications Will Buy Two Bakersfield Television Stations
Fisher Communications Inc. announced that it has entered into a definitive agreement to purchase KBAK-TV (CBS affiliate) and KBFX-CA (Fox affiliate) in Bakersfield, from Westwind Communications, LLC, for approximately $55 million. The acquisition is subject to regulatory review and other customary closing conditions.

“We’re committed to bringing viewers of KBAK and KBFX more local news coverage, more in-depth news coverage and increased and enhanced online content,” said Colleen B. Brown, president and CEO of Fisher Communications.

Following finalization of the purchase, Fisher intends to expand offerings for both stations. Currently, both share a single Web site; Fisher will support separate sites for each station and enhance both sites with the company’s online format, which includes such features as its user-generated YouNewsTV, expanded weather and event coverage, and enhanced sports coverage.

The size of the Bakersfield market is similar to current Fisher markets in Eugene, Oregon, and Yakima, Washington, where the company has shown excellent results. KBAK is currently ranked #2 in its market and has key syndication programming, including Oprah. KBFX broadcasts its market’s only 10:00 p.m. newscast.


Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett


 
Featured Articles
Exhibitions & Events
Discover TV Technology