Early adopters like IPTV, especially if there’s a discount
March 14, 2006
A new survey finds that the nation’s most tech-savvy electronics consumers are beginning to consider IPTV as a viable alternative to today’s cable and satellite offerings.
The survey, “U.S. Consumer Attitudes toward Interactive IPTV Applications” was conducted by market research firm In-Stat for Siemens Communications. It revealed that 18 percent of early adopters, who now subscribe to cable or satellite television, said they “probably” or “definitely” would switch to get IPTV television services from their telephone company provider.
If given a 10 percent savings offering on an IPTV package, an additional 34 percent of the remaining non-committed early adopters said they “probably” or “definitely” would switch.
According to the findings, the most popular services for which early adopters said they were willing to pay a premium included time-shifted TV (58 percent), video telephony-chat (53 percent), video home surveillance (43 percent) and gaming (37 percent – however the sample consisted mainly of adults). For each additional service, the majority of respondents who said they were willing to pay extra indicated they would pay $7.50 or less each month.
Respondents also were asked about IPTV services that should be available as part of a standard package with no additional fees. Such services could include:
- Caller ID on TV (69 percent expressed interest).
- Interactive information (63 percent), such as up-to-the minute sports statistics, cast listings and other news and information.
- Call logging (58 percent), information about incoming, outgoing and missed calls.
- Remote programming (57 percent) of home televisions from mobile phones and other devices.
The survey was conducted online by In-Stat in December 2005 using a panel of more than 15,000 U.S. consumers who are likely to be early adopters of new electronics technologies. As a result, the panel was highly educated, had a high average household income and was more tech-savvy than the average consumer in the United States.
For more information, visit www.usa.siemens.com and www.in-stat.com.
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