Deborah D. McAdams /
09.04.2013 04:01 PM
Channel Master Reports August Antenna Sale Surge
Time Warner Cable vs. CBS = happy rabbit ear vendor
PHOENIX — TV antenna maker Channel Master reported “a huge surge in sales in August, a lift executives attribute to publicity alerting all consumers about ways to maintain their broadcast reception in the wake of the month-long carriage dispute between Time Warner Cable and CBS.”

Channel Master said sales of its broadcast TV antennas in August were up 150 percent compared to July. Its most popular products, the indoor/outdoor SMARTenna; the indoor CLEARtenna; and the outdoor EXTREMEtenna were its three top sellers for the month.

Channel Master said website traffic was also up in late August for both channelmaster.com and antennachoice.com, when Time Warner Cable announced that it would give out free antennas to its customers in Los Angeles, New York and Dallas.

“The publicity surrounding the Time Warner Cable/CBS dispute was national in scope and attention. It was one of the best reminders to the general consumer population that much of their most popular programming is produced for free broadcast consumption – and all anyone needs is a good antenna and digital broadcast converter box. We at Channel Master clearly were among the beneficiaries from the dispute,” said Isaac Valenzuela, Channel Master director of marketing.


Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB


 
Featured Articles
Conference Updates
Technology in Focus
Discover TV Technology