CEA: Consumer Confidence in Economy Drops in March
March 28, 2012
ARLINGTON, VA.: Consumer
confidence in technology improved in March, reaching its highest point so far in
2012, according to the latest Consumer Electronics Association index. Consumer confidence
in the overall economy dropped slightly in March.
in technology reached 88.9, its highest level since setting an all-time high of
93.6 in December 2011. The CEA Index of Consumer Technology Expectations, or ICE-T,
measures consumer expectations about technology spending. The ICE-T rose more than
three points from February and is more than 10 points higher than this time last
“New model launches
this month, including televisions, smartphones and notably the release of Apple’s
new iPad, are likely driving the increase in tech spending sentiment,” said Shawn
DuBravac, CEA’s chief economist and senior director of research.
in the overall economy dropped slightly in March. The CEA Index of Consumer Expectations,
or ICE, fell a percentage point to 173.6. The ICE, which measures consumer expectations
about the broader economy, is up more than 12 points from this time last year.
“Overall consumer sentiment about the economy remains high and consumers are feeling
more optimistic than they did throughout 2011,” said DuBravac. “However the higher
gasoline prices consumers are facing at the pump likely resulted in a slight dip
in overall economic sentiment this month.”