01.27.2010 05:50 PM
Bogen Rebrands as Manfrotto Distribution
Vitec Group subsidiary Bogen Imaging Inc. recently underwent a corporate realignment, and is operating under the new name Manfrotto Distribution.
Bogen is part of Vitec’s Imaging and Staging Division, a global distributor of video and photo technology. The rebranding effort is targeted at improving B2B efforts, increasing brand recognition in the international market and enhancing existing partnerships.
Additional efforts include developing a larger range of products for emerging channels, a new array of marketing tools and a strengthening of marketing efforts behind individual brands.
The switch became effective January 1st for all Bogen locations in Italy, France, Germany, Japan, the United Kingdom and the United States.