KORTRIJK, BELGIUM and MONTREAL, QUEBEC—
Monitor maker Barco is acquiring enterprise communication
specialist X2O Media for a reported
$19 million U.S.
In line with Barco’s strategy to move beyond display and projection technology,
the vendor said this acquisition “expands the portfolio with a complete
solution to deliver enhanced and cross-divisional content distribution and
workflow, based on advanced networking and connectivity capabilities.”
X2O Media was
established in 2006 as a spin-off from VertigoXmedia, a Montreal-based company
in broadcast graphics automation. X2O’s platform enables the connection,
management and delivery of real-time data through dynamic and interactive
channels, “from any source to any screen,” Barco said.
Barco CEO Eric Van Zele said customers are looking for end-to-end visualization
and cloud-based systems.
“X2O Media’s platform will play a crucial role in allowing Barco to tap into
these new opportunities, while differentiating itself further from competition,”
X2O’s software—functionally illustrated at right—establishes real-time, device-agnostic visual communications with
a specific audience on HTML-5 technology. The software includes plug-ins,
objects for almost any type of data-source, from local database-systems, over
collaboration sites—SharePoint, Exchange, …—up to dynamic data feeds from
social media or news sites such as Facebook, Twitter, and YouTube. The technology
can be deployed on premise or in the cloud through what’s described as an
intuitive user interface.
The software is being used in across a range of industries and shows “a strong
match with Barco’s target markets, including enterprise communications,
corporate and education, retail and advertising, control rooms, broadcast and
healthcare,” Barco said.
David Wilkins, president and CEO of X2O Media, said the nuptials with Barco
give it a new international marketing network.
“Adding X2O Media’s application software and workflow focused capabilities,
will allow both companies to go to the market with a more comprehensive
offering,” he said. “At the moment, our market is limited to North America, but
benefiting from Barco’s global network we will be able to grow our activities
X2O Media will be integrated in the Barco organization as a business venture,
allowing it to continue the development of its platform technology, while
leveraging its business growth from Barco’s worldwide sales and service
presence. In addition, the X2O specific capabilities and technology will be
integrated gradually in solutions for all of Barco’s markets.
X2O Media posted sales of C5 million (US$4.47 million in today’s rates) in
2013, employs about 40 people and was backed by Propulsion Ventures. The price
of this acquisition is set to C21.