/
10.26.2005
Originally featured on BroadcastEngineering.com
Bangkok shopping centers implement digital display advertising network


1-2-1VIEW powers the escalator-based sign in the Bangkok shopping center.
The Matching Group Thailand is implementing a digital display advertising network for Siam Discovery Centre and Siam Centre shopping malls in Bangkok.

The network, powered by software provided by Hong Kong-based 1-2-1VIEW and slated for launch next month, will allow Matching to remotely schedule, dynamically distribute and accurately track digital media on its networked electronic displays across the two sites, which will be connected through an optical fiber link.

The IP-based system includes targeting capabilities to give operators control over which ad will play on which screen, at which date and time, to pinpoint audiences and track campaign results. Scheduled content will include broadcast-quality live video, live voting, and real-time messaging, as well as pre-encoded video and animated graphics.

For more information, visit www.121view.com.

Back to the top




Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Wednesday 9:02AM
Analysts: TV Regs 'Not as Dire as We Thought'
We feel the negatives are known and are a lot more comfortable recommending the space.


 
Featured Articles
Discover TV Technology