/
09.18.2003 12:00AM
AOL Time Warner Considers Name Change
The AOL Time Warner board will take up a proposal to drop the "AOL" from the company name, according to a report from the Associated Press. The move was initiated by AOL division head Jonathan Miller to restore the 'Net business's brand identity. AP reports that Miller implored CEO Richard Parsons to drop AOL from Time Warner, and that in an August memo to his staff, Miller bemoaned the notion that AOL had become shorthand for the entire conglomerate rather than the business unit.

The button-down executives of the old Time Warner television and publishing regime have long rankled at being identified by the Internet side of the business. AOL bought Time Warner in January of 2000 with mostly stock that promptly tanked in the Internet bust. AOL has since experienced sinking advertising revenue, subscriber declines and scrutiny by the Securities and Exchange Commission.


Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 2:01PM
IBC APP Now Available
I downloaded the app and found it useful for my main IBC pitfall


 
Featured Articles
Discover TV Technology