Deborah D. McAdams / 08.02.2012 02:12PM
Aereo Dangs the Torpedoes, Offers Free Trial, $1-a-Day Pass
Monthly passes for $8 and $12; yearly for $80, also offered
NEW YORK: Aereo today
offered up a free trial for New Yorkers who want to try the subscription
service that retransmits broadcast signals to mobile devices. A new feature
allows Big Apple denizens to try Aereo for free “for a continuous one-hour
period each day,” and for a $1 a day for those who want to try it out a little
longer.
The service is limited to residents of New York City, where it beta launched in
March with a 90-day free trial followed by a $12 monthly fee for 20
over-the-air channels and 40 hours of cloud storage. Broadcasters there sued on
grounds of copyright violation because Aereo did not seek permission or
retransmission consent for TV signals. Aereo claims it doesn’t have to because
it’s not the type of multichannel video provider covered in content copyright
law. The company positions itself as more of a landlord, renting out individual
antennas from large arrays situated around the city.
Folks who want to try Aereo for free have to be “physically present in New
York,” and go to the company’s website to sign up. The company reminds users
that they are “responsible for any relevant data charges.” The one-hour free
trial provides access to just one of the dime-sized antennas for live viewing
only.
The pay options cover two antennas—one for live viewing and the other, for
cloud-storage recording. The $1-a-day pass includes three hours of storage
available for 10 days. The $8-a-month option includes 20 hours of storage; the
$12, 40 hours—both include a second month free. The $80-a-year plan is for 40
hours of storage and three months free (17 cents a day, Aereo says). The
service is supported on Apple devices and Roku, with plans for availability on
PCs and Android “later this summer,” Aereo says. Subscriber numbers have not
been released.
The broadcasters, including Fox, Univision, PBS, ABC, NBC, CBS,
Telemundo, and a number of local TV stations, sought an injunction to stop the
service while the court cogitates the copyright question. Their request was
denied July 10 by Judge
Alison Nathan of the U.S. District Court for the Southern District of New York.
~ Deborah D. McAdams
July 12, 2012: “Analyst”
Aereo Not Compelling, But Could Be Retrans Leverage”
The federal ruling not to block Aereo was more harsh than
the analysts at Wells Fargo expected, but they’re still not too concerned about
the long-term effect of the over-the-air rebroadcast service.
March 14, 2012:“Aereo
Beta Launches Despite Legal Challenge”
The company announced a beta launch today, offering a
special link on its website for New Yorkers to sign up for service.
March 1, 2012: “New
York Broadcasters Sue Aereo”
WNET, Fox, Univision, Tribune’s CW affiliate, WPIX, and the
Public Broadcasting Service have filed suit in U.S. District Court in Manhattan
to stop Aereo, now set to launch in New York March 14.