Originally featured on BroadcastEngineering.com
ABC and Zenith announce HD partnership
ABC will broadcast all of its scripted series and theatrical movies for the 2002-03 season in high definition. In addition to that, ABC has also announced an HD partnership in which Zenith will sponsor ABC's HD primetime broadcasts for the fall season.
Beginning with the new broadcast season in September, Zenith will be identified through an on-air billboard as ABC's HDTV sponsor at the beginning of ABC's comedies, dramas and theatrical movies, all of which are broadcast in 720p HD, including 5.1-channel surround sound.
The new programs -- including dramas "Push, Nevada," "MDs" and "That Was Then," and comedies "8 Simple Rules for Dating My Teenage Daughter," "Life with Bonnie" and "Less Than Perfect." "NYPD Blue" and "The Practice" are also broadcast in high definition, bringing the network's total HDTV primetime broadcasts to more than 13 hours per week.
ABC began broadcasting in HD in Novemeber 1998. The network currently airs its HD programming in Dolby Digital 5.1-channel surround sound. All of ABC's programs will use 720 Progressive (720P), ABC's selected HDTV format.
To learn more about ABC and Zenith visit www.abc.com and www.zenith.com.
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