Ross Video Updates Logo for 40th Anniversary
Switcher specialist marks milestone
January 14, 2014
|IROQUOIS, ONTARIO, CANADA
– Ross Video is starting its “Ruby Anniversary” with an
updated look that includes a new corporate logo and new tagline –
‘Production Technology Experts.’ The updated logo and tagline are
designed to better represent the reality of the new Ross Video – and its
dramatically expanded product portfolio and global footprint.
are very proud of our past, and the original Ross logo,” said David
Ross, CEO of Ross Video. “With our new logo we wanted something bold and
fresh while still immediately recognizable as Ross. The logo was
evolved from the original with the Ross name remaining front and center.
My father and Ross founder, John Ross, signs his name with an
underline, and the stroke under the logo represents his signature as
well as the forward momentum that began back in 1974 when he sold his
airplane to raise the seed money to start this amazing company.”
The original Ross logo (on the bottom of the image at right
) and analog cross-fade “X”—a basic production switcher function—was a relevant design when Ross only made video production switchers.
As Ross has grown and its product portfolio evolved to encompass a full
array of video production technology and services, a new logo made
“Ross is a leader in so many
areas of production technology now,” Ross said. “We are known for
graphic systems, automation, control systems, infrastructure products,
robotic camera systems, social media management, newsroom systems and
most recently, mobile video production with the acquisition of Ross MCP.
It was time to recognize all these changes with an updated look – while
also recognizing a big milestone – Ross’ 40th anniversary. We took our
time, six years, in exploring what our new logo should look like.
Thousands of design samples and refinements later, we finally arrived at
something we feel is just right. It is simple, yet sophisticated –
representative of where Ross is at today and where we are headed into
the future. We hope you like it.”