02.08.2002 12:00 AM
Liquor, Financials to Be Hot in Radio
RAB President Gary Fries expects the best prospects for radio advertising in coming months will be in the areas of financial services, health care, telecomm and entertainment.
Another area with great potential is hard-liquor advertising, which is beginning to show up in the revenue reports of large markets. This category eventually could rival beer ads on radio, which bring in $100 million a year, Fries said.
He made the comments during the RAB convention in Orlando. U.S. radio revenue was down in 2001 by 7 percent, to $18.3 billion, still the second-highest year on record.
"Remember that many forecasters predicted a double-digit decline for radio in 2001; to be down only 7 percent is pretty remarkable," Fries said.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Friday 11:16 AM
Walden: 'The FCC Is Not Some Venture Capital Firm'
Rep. Anna Eshoo (D-Calif.) then stepped in and called for calm, noting to her colleagues “to say we’re welcoming the chairman and [then] we’re using him as a piñata” was wrong.

Featured Articles
Discover TV Technology