06.08.2008 08:00 AM
Originally featured on BroadcastEngineering.com
Neutrik takes anti-counterfeit measures

Neutrik, designer and manufacturer of the XX series XLR cable connector, has stepped up its fight against counterfeiting by identifying its products with a unique hologram of the Neutrik name and logo. In addition, Neutrik also includes an authenticity seal on its individual and carton packaging. The company will showcase its new branded hologram at this year’s InfoComm show in booth C3657.

The hologram assures clients that they are using original and legitimate Neutrik gear, known for its reliable performance and superior quality. Counterfeit products can be damaging to any company’s reputation, when users find inferior performance from what was thought to be a premium product. Because fake components are made of lower-grade materials, connections may not be secure and can lead to a loss in audio quality.

In addition to the recent anti-counterfeit actions in Asia, Neutrik continues to protect its intellectual properties across the globe. To avoid unauthorized exports of Neutrik products from the United States to Europe, all shipments are marked "designed and manufactured for the U.S. market" on both the individual packing and the cartons.

“Neutrik is committed to protecting its brand and reputation,” said Jim Cowan, president of Neutrik USA. “Our new signature hologram will ensure that our customers receive a genuine Neutrik product.”

For more information, visit www.neutrikusa.com.

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