Originally featured on BroadcastEngineering.com
METAlliance announces Pro Partners at Winter NAMM
At the recent NAMM show, audio producers’ group METAlliance announced the first group of Pro Partner manufacturers in a new program of professional audio and video companies working with the alliance to recognize the call for quality in the recording arts. The METAlliance is a group of award-winning audio engineers and producers who promote the techniques and technical standards that are the foundation of modern music recording.
Pro Partners who joined the METAlliance at the press conference include Audio-Technica, Cakewalk, GML, JBL Pro, Lexicon, Manley Labs, Millennia Media, Royer Labs, Sanken Microphones and Universal Audio. Once named a METAlliance partner, the organization supports evaluated products of the partner companies.
In announcing the Pro Partners program, producer George Massenburg said, "We hold thorough, comprehensive testing and evaluation in the highest regard. The METAlliance is all about recognizing the benefit of quality workmanship, not to mention quality listening. We qualify tools knowing that in our everyday work, we're using what we're testing."
Along with Massenburg, the METAlliance board of directors includes Chuck Ainlay, Ed Cherney, Frank Filipetti, Phil Ramone, Elliot Scheiner and Al Schmitt. Recognizing the industry's success in bringing products that offer convenience and low cost, the group is dedicated to securing the art of music through quality recording technologies for all media. The Pro Partners program is an effort to recognize and support the equipment that helps ensure that high-quality standards are maintained, with an extremely limited membership.
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