/
12.14.2011
Originally featured on BroadcastEngineering.com
FCC implements CALM Act rules

Loud TV commercials could one day soon become a thing of the past as the FCC Dec. 13 moved to implement the 2010 Commercial Advertisement Loudness Mitigation (CALM) Act.

The new rules, adopted at the agency’s monthly open meeting, require commercials to have the same average volume as the programs they accompany.

The rules, which cover OTA TV broadcasters, cable operators and satellite TV providers, set up a method for stations and multichannel video programming distributors (MVPDs) to demonstrate compliance without placing upon them an unnecessary burden, the agency said.

Broadcasters and MVPDs have until Dec. 13, 2012, one year after rule implementation, to come into full compliance. In a press statement, the commission said the year also provides “ample time” for programmers and networks to provide their distributors with certification that the commercials accompanying programming comply with the rules.

Although not mandatory, the certification will make the safe harbor process for broadcasters and MVPDs easier, the commission said.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Wednesday 9:02AM
Analysts: TV Regs 'Not as Dire as We Thought'
We feel the negatives are known and are a lot more comfortable recommending the space.


 
Featured Articles
Discover TV Technology