Q9: How Much TV Do You Watch Per Day?

Most people watch TV... on a TV August 3, 2016
We asked folks to answer 10 questions about “Next-gen TV,” the consumer appellation for the TV content distributed via new technology from the Advanced Television Systems Committee, a collection of engineers charged with developing the nation’s over-the-air TV delivery standard. ATSC 3.0 promises interactive, non-linear and portable functionality, as well as support for 4K and other advanced audio and video technologies.

TV Technology asked a series of questions to gauge the level of interest in these advanced features. We had 101 respondents, 67 percent of whom work in “content creation, app development, media distribution or communications.”

Links to the full results for each of the 10 questions follow the comments.
Synopsis: Survey respondents fell roughly in line with the national average for number of hours spent watching TV. Americans watched an average of more than five hours of live and time-shifted TV in first quarter of the year, according to Nielsen’s “Total Audience Report for Q1 2016.” (Here, we asked respondents to lump TV viewing across all devices, while the Nielsen report measures “time spent” per week using devices.)

Of the 49 people who commented, 36 said they watch TV content on TV, reflecting Nielsen’s findings that U.S. householders watched live and recorded TV on a TV set nearly 32 hour a week. By comparison, people watched video on a PC for one hour, 33 minutes a week; and on a smartphone, 23 minutes a week on average.

Of all respondents, 48 percent said they watched between two and five hours a day; 40 percent said two hours or less; and 12 percent said five hours or more.

Comments:
  • Laptop.
  • TV for TV.
  • TV.
  • TV, over the air and satellite.
  • Roku OTT on full screen.
  • Television.
  • TV first.
  • TV.
  • TV.
  • I prefer my 60-inch plasma TV. When I’m out of the house, I’m usually doing something that precludes watching TV.
  • 55-inch HDTV.
  • A television.
  • TVs.
  • Television.
  • Large-screen TV: OTA, Netflix, HBO, no cable..
  • TV.
  • My TV, the one with only two cables (power and antenna) that gives me video and audio with a simple remote control. Now it I could get the TV manufacturer and the local TV stations to cooperate to get rid of all of the technical problems with my so called “free high-def.”
  • Home screen.
  • Television.
  • Large-screen TV.
  • Late at night to catch up with local news.
  • TV, using cable set-top box.
  • TV.
  • TV.
  • HDTV. After all, I do work at a TV station. Now actually watch is the real question.
  • Smart TV.
  • Almost all DVR, very little live.
  • TV (then tablet).
  • Television set (4k OLED, 55-inch with internet access); internet access for short-form content related to news and web searches.
  • Just television.
  • TV.
  • Computer.
  • The TV.
  • TV.
  • TV.
  • Mostly DVR’d HDTV. Two hours on average at night is more than plenty when you can skip past auto and big pharma commercials. However, I do tend to watch clips or content on YouTube off and on throughout the day.
  • Though depends on the day.
  • If by TV you mean linear TV.
  • Tie iPhone 6 and Comcast HDTV.
  • TV set.
  • TV.
  • A TV.
  • TV.
  • Television. I’m on a PC several hours per day, but rarely watching video.
  • TV only. Other devices are for reading, doing research.
  • iPad.
  • Laptop or phone, but sometimes actual TV.
  • Typical living room/bedroom TV.
  • Laptop unless traveling. Then phone.
  • All 10 Questions About Next-Gen TV...
    Q1: How interested are you in free television service that's interactive, like the internet?

    Q2: How do you feel about a free TV service that activates a device to deliver emergency alerts?

    Q3: How interested are you being able to view free TV on smartphones, tablets and laptops in moving cars, trains, or other mobile environments?

    Q4: How interested are you in the ability to move from TV to tablet to smartphone without missing a scene in a show or a play in a sporting event?

    Q5: How interested are you in a free Ultra HDTV service?  

    Q6: How interested are you in a free TV service that provides immersive audio, replaceable dialogue and other advanced audio capabilities?

    Q7: How do you feel about advertisements based on data mined from your personal media usage?

    Q8: Would you be willing to buy a set-top box or other hardware peripheral to be able to receive free Next-Gen TV?

    Q9: How much TV do you watch per day? (Include TVs, tablets, laptops, PCs and smartphones. <- You are here.

    Q10: Do you work in content creation, app development, media distribution or communications?

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