asked folks to answer 10 questions about
TV,” the consumer
for the TV content distributed via new technology from the Advanced
Systems Committee, a collection of engineers charged with developing
nation’s over-the-air TV delivery standard. ATSC
promises interactive, non-linear and portable functionality,
well as support for 4K and other advanced audio and video technologies.
asked a series of questions to gauge the level of
in these advanced features. We had 101
67 percent of whom work in “content
app development, media distribution or communications.”
the full results for each of the 10 questions follow the
Synopsis: Responses indicate a willingness to buy a set-top box or other peripheral to receive Next-Gen TV, though several would like to see it built in to their next smart TV.
“I’d prefer to have the tuner built in. Currently, between my cable set-top box, my blu-ray player, and my OTT boxes, I have no free HDMI inputs available on my main TV. I don’t want have to manage another box,” one commenter said.
Others went to cost and the feature set.
“Depends on cost of the STB
and functionality of Next-Gen services,” another said. Others still have had it with boxes and peripherals all together.
Of all respondents, 42 percent said they would absolutely be willing to buy a peripheral or set-top receiver; 13 percent were not sure; 17 percent said, “No, thank you;” and 28 percent said it depends on the cost.
a new TV for ATSC 3.0 and potential HDR?
No thank you. Leave free broadcast TV alone.
This is a no brainer as well in today’s society. Make it low cost
and easy to implement and there will be no problems.
No. History has shown that consumers are being ripped off with
these secondary devices and its limits to innovation by having these external
devices instead of built into TVs.
I won’t be the first on-board, but I understand that people have
to upgrade every few years to keep up with the times. I am concerned about the
many people who don’t have tech support in the family and can’t afford or don’t
wish to spend the money on “Geek Squad” type services.
Shut up and take my money!
My nex-gen TV is still going—not terribly interested in chucking
Don’t mind it but it has to be worth the
Most of us already own (or rent) several
boxes, and the software implementation on many of them is horrible. It’s going
to be difficult to sell us any more.
I don’t agree with having
to purchase or lease a box for each TV and monitor in my home, especially if I
have to pay for monthly subscription for the DTV experience as well.
The industry has too many gadgets connected by too many “standardized”
cables, fibers and wireless technologies that don’t work, and manufacturers
that blame the box on the other end. I want everything in one box, manufactured
by one company so I know who to call when it doesn’t work!
I would love to be able to stream off air, TV ads and all. It is
a shame all the independents out there and we cannot watch them. They should be
able to stream and gain revenues from documented viewers.
While I hope tuners for Next-Gen TV will be included in future
receivers, there will be a transition period where adapters will be needed just
as was true in the transition to ATSC.
Only if I can control it
fully with no intervention from the service providers
I’d prefer to have the tuner built in. Currently, between my cable
set-top box, my blu-ray player, and my OTT boxes, I have no free HDMI inputs
available on my main TV. I don’t want have to manage another box.
Should be built into the smart TV.
If someone comes up with a
Chromecast like HDMI dongle that you plug into an open HDMI port and then just
move your antenna from the internal tuner to this new device, I think the
general public would quickly move to the new standard. Especially if this
dongle sells for $35 or so like a Chromecast. If we have set top boxes that
require technical support, moving or installing cables, or other complex and
expensive devices, I think we are going to blow this transition like we did the
Depends on cost of the STB
and functionality of Next-Gen services.
This would unleash yuge
innovation and development.
Sure, but it is getting
confusing to have so many ways to receive content.
I own two Rokus, two Fire TVs, two Apple TVs as well as a
Depends on the cost.
Absolutely not. Been there, done that. If my employer buys it
for me, I’ll be OK with that. In the meantime, my DirecTV and Internet service
providers already provide these features.
I don’t have much room and cost is always a factor.
Depends on the features!
But I still need it delivered via Comcast to my highly
restrictive basement condo. Most of we watchers view broadcast TV via MVPDs
If it’s cheap enough, sure. I bought an ATSC decoder for my
analog TV when it was cheap enough.
Too many devices already.
Depends on many things.
I’ll be one of the first!
Cost and content would be important factors.
I guess it depends on cost and features. I don’t want another
box, unless it really, really makes sense.
Definitely. If the box was reasonably priced ($100 or less), I’d
be first in line to get it.
All 10 Questions About Next-Gen
How interested are you in free
service that's interactive, like the
How do you feel about a free TV
that activates a device to deliver
How interested are you being able
to view free TV on smartphones, tablets
laptops in moving cars, trains, or other
How interested are you in the ability
move from TV to tablet to smartphone
without missing a scene in a show or a
in a sporting event?
How interested are you in a free Ultra
Q6: How interested are you in a free TV
service that provides immersive audio,
replaceable dialogue and other advanced
Q7: How do you feel about advertisements
based on data mined from your personal
Q8: Would you be willing to buy a set-top
box or other hardware peripheral to be
to receive free Next-Gen TV?
<-You are here.
Q9: How much TV do you watch per day?
(Include TVs, tablets, laptops, PCs and
Do you work in content creation, app
development, media distribution or