Q7: What About Personalized Advertisements?
How do you feel about advertisements based on data mined from your personal media usage?
August 3, 2016
asked folks to answer 10 questions about
TV,” the consumer
for the TV content distributed via new technology from the Advanced
Systems Committee, a collection of engineers charged with developing
nation’s over-the-air TV delivery standard. ATSC
promises interactive, non-linear and portable functionality,
well as support for 4K and other advanced audio and video technologies.
asked a series of questions to gauge the level of
in these advanced features. We had 101
67 percent of whom work in “content
app development, media distribution or communications.”
the full results for each of the 10 questions follow the
Synopsis: As much as personalized, granular advertising has become the Holy Grail of all ad-based media, it’s a different story for users of that media. A general perception was that of a necessary evil: “There’s an inherent creepiness to that type of targeted advertising online, but I suppose it’s better than completely inappropriate solicitations.”
Several commenters noted that internet search engines already chase users with ads based on their searches, sometimes nonsensically. “When I look up an item that I already bought on Amazon, an ad for that item is shown to me repeatedly for the next few days, despite the fact that I already own it and don’t want to buy another. If this feature can be more clever and thoughtful, it might be useful.”
Of respondents, 54 percent said, “no, thank you,” to advertisements based on data mined from their personal media usage; 23 percent were not sure and another 23 percent said, “fine.”
Don’t invade my
Maybe something useful to me will be
shown instead of some drug I don’t have a condition for.
tends to be wrong so not interested.
… nothing to do with consumers
experience as current ad-blocking is being used across the viewer lands.
ads make sense when the user is actually interested in the product. I see a lot
of false positives causing poor interactions. Just because I watch something
about Rolls Royce doesn’t mean I’m in the market for a luxury auto.
first, and always.
“Free” obviously means that the
service is paid for by someone other than the viewer here. I personally would
prefer to pay for the service and not have programming interrupted by
advertising. Product placement within the program is preferable.
look at all sorts of new stuff, so getting adverts based on my last inquiry is
some sense but then what would I missed that was filtered out... like all kinds
If that were a condition for
receiving such programming I’d opt not to.
interested. Don’t care for the number of commercial breaks and not going to do
my purchasing via advertisements online.
value my privacy and don’t allow anybody to mine anything. When I need
something I’ll take the initiative and go look for it.
I hope that advertisers are in the
process of learning the difference between intrusive and non-intrusive advertising
and will provide some moderation to the very intrusive commercials common to
free TV today.
Very abusive personally and only for
the rich to get richer
I’m concerned about privacy, but
there’s a lot of good in tailored, targeted advertising.
ability to have an opt-in feature instead of an opt-out.
Depends on who does it. I probably
trust Google but not AT&T
If I am going to get ads, I would
much prefer they be for things I am interested in.
us with a few crumbs of privacy, please.
if user can opt in or out.
This is a privacy issue. Not
interested at all. I want to skip commercials.
a lot like “Big Brother” watching us.
Don’t be evil.
ain’t right. But understand the principle.
get the feeling I am being tracked. I could have viewed something for someone
else at one moment and it tracks that I like it.
currently happens online and makes sense for targeted advertising, however,
broadcasters really need to upgrade their infrastructure, business models and
(more importantly) their mindset to take advantage of this potential windfall.
hate it online and it would be so much
worse on TV.
I would rather have targeted adverts
than non-targeted ones... and at least personalized adverts demonstrate how
much data is being collected about us!
Google does this now... in fact there
is an existing industry for this now.
With all the security breaches and
stolen data, I’d like advertisers to know as little about me as possible. Also,
what if I’m viewing at a friend’s place or vice versa? Do we want women
barraged with penis-enlargement ads and me with sports bras?
else does that.
Direct marketing helps pay for your
free content. There is no free lunch here.
an inherent creepiness to that type of targeted advertising online, but I
suppose it’s better than completely inappropriate solicitations.
it how like Facebook feeds me ads based on items I viewed recently on Amazon? I’m
starting to find it kind of annoying.
That’s the world today... they’re
usually missing the mark, but it’s what I’m used to from the Interwebz.
my experience, such ads are mind-numbingly repetitive. When I look up an item that
I already bought on Amazon, an ad for that item is shown to me repeatedly for
the next few days, despite the fact that I already own it and don’t want to buy
another. If this feature can be more clever and thoughtful, it might be useful.
All 10 Questions About Next-Gen
How interested are you in free
service that's interactive, like the
How do you feel about a free TV
that activates a device to deliver
How interested are you being able
to view free TV on smartphones, tablets
laptops in moving cars, trains, or other
How interested are you in the ability
move from TV to tablet to smartphone
without missing a scene in a show or a
in a sporting event?
How interested are you in a free Ultra
Q6: How interested are you in a free TV
service that provides immersive audio,
replaceable dialogue and other advanced
Q7: How do you feel about advertisements
based on data mined from your personal
Q8: Would you be willing to buy a set-top
box or other hardware peripheral to be
to receive free Next-Gen TV?
Q9: How much TV do you watch per day?
(Include TVs, tablets, laptops, PCs and
Do you work in content creation, app
development, media distribution or