|We asked folks to answer 10 questions about
“Next-gen TV,” the consumer
appellation for the TV content distributed via new technology from the Advanced
Television Systems Committee, a collection of engineers charged with developing
the nation’s over-the-air TV delivery standard. ATSC
3.0 promises interactive, non-linear and portable functionality,
as well as support for 4K and other advanced audio and video technologies.
Technology asked a series of questions to gauge the level of
interest in these advanced features. We had 101
respondents, 67 percent of whom work in “content
creation, app development, media distribution or communications.”
to the full results for each of the 10 questions follow the
Synopsis: The overall response to a free Ultra HDTV service is positive, and rated most highly in our survey in terms of interest after the free TV everywhere question posed in No. 3.
Both technologies are currently available, but not necessarily for free, and not necessarily with the same interface.
Folks with Ultra HDTVs tend to say bring on the content: “Still don’t have enough content available to convince me to upgrade, so every little bit helps.” Others are either concerned about having to buy a new TV for Ultra HD, or are not impressed enough by the jump in resolution over HD it to buy a new TV set.
Of all respondents, 57 percent were very
interested; 30 percent, somewhat; and 13 percent—not at all.
in HDR and you have me. Otherwise, I can live without. Lets talk 1080p HDR. Less
Service would be nice but
not enough to justify the cost to retrofit.
Not crazy about buying a new TV.
Over-the-air is very important to me. I do subscribe to
satellite TV. I don’t want to pay more for programing than I do now. I am sure
there will be ads on any new subscription or “free” services. I am not sure
there is much of an advantage for “Ultra HDTV” services. The programing may or may
not be what I would watch. New movies, sports, even redone sitcoms don’t have
to be a lot better visually for me.
It must keep up with
state-of-the-art. Pictures are awesome. HDR is more important than 4K.
I have a 4KTV at the moment.
I’m not super excited about 4K, but when you add high dynamic
range, it starts to look more appealing. I doubt I’d be willing to pay extra
for it, though, so a free service is where I would start.
4K/HDR yes, and MPEG-H’s
ability for the dialogue and music and effects tracks to be adjusted by the
We don’t have decent MPEG-2 delivery today. 4K
on 6 MHz is a technical pipe dream, and at 30 Mbps sounds like a total waste. I
tell folks—you got a 12-foot wide living room. Put your couch on the wall, and
on the other wall, a set the size of a two-car garage door is about the size 4K
supports. Any size smaller may as well be 1080p. And so few people have
brightness and contrast set right today. A higher contrast ratio in 4K is
another waste. Plus, how often will we scrap our over-the-air gear? We nearly
killed broadcast TV the last time, we don’t need to do it again so soon.
Existing HD (1080) resolution is fine for 90 percent of the
programming, and 4K might be desirable on a large screen SS environment. I
cannot understand the desire for that kind of resolution on a small screen.
know enough about what this will offer to the customer.
Assuming it really works. The bigger problem is that over the
past couple of decades we have been sold a bill of goods for both free and paid
programming which still doesn’t have the ability to provide solid, reliable
service without technical problems. We don’t need another one.
If you have the television, you might as well have the
I don’t believe UHDTV will
be a prime factor for a long time, if ever. Like 3DTV and to some degree
surround sound, this will be a niche market.
Latest tech providing latest info.
Broadcasters need to make this available to compete with
streaming and optical formats.
Don’t have the room or
interest in viewing something that takes that large of screen to meet visual
acuity requirements to view.
Bigger and better. From
black-and-white to color to HD to UHD.
8K and more!
I have a 4KTV. Works great as a monitor.
I am more excited about HDR than 4K, but they kind of go
together and are both part of Ultra HDTV. Unless you are sitting very close to
the TV, 1080P is fine for most people. I would rather see four HD channels than
With what content? Most of
us that can afford an “ultra” TV are past being able to really see the
difference versus HD without sitting nose-to-screen.
As with current ATSC, I would expect a higher bitrate and/or
UHD is stunning. But not
enough to make me go buy a new TV.
Have 4K now. More service
Not sure what Ultra HDTV is
and if my existing TV can support it.
Only if backwardly
compatible with current ATSC. Maybe if my new UHD’s ATSC tuner can be upgraded
with a software/firmware update. Way too soon to obsolete HDTV.
It looks nice but the big problem is content.
Might have some novelty value, but fundamentally, the picture
quality of any UHD service is going to be pants compared to the original.
I don’t do cable. So OTA is what it is about.
It will be a nice upgrade to the current broadcast system. But
ATSC 3.0 is a majorly disruptive, unfunded and poorly communicated idea to the
masses. For most people, the difference in 4K from 2K video will not be
anything as dramatic or improved as the migration from 4:3 analog to 16:9 HD
digital. “So, who wants to throw out their current 4K UHDTV and buy a new one
that has a slightly different OTA tuner? Anyone? Sorry, OTA means ‘over-the-air’.
Yes, you’ll need an outdoor antenna. I see five hands raised.”
Waste of bandwidth. Linear TV is mostly poor programming. Drama
does not improve just because it is UHD. Again—it might be relevant for sports.
For movies, why not just download a UHD, or buy it?
Must be compatible with my new 1080i HDTV set!
My screen is too small and my distance too far to see Ultra.
Always want the best picture.
Next-gen technology. No stopping it
Still don’t have enough content available to convince me to
upgrade, so every little bit helps.
The images I’ve seen are
amazing, but I don’t feel a need to invest in equipment to view it until after
my current DTV is dead.
I own a 4K display, so I’d
be very interested in this.
All 10 Questions About Next-Gen
How interested are you in free
service that's interactive, like the
How do you feel about a free TV
that activates a device to deliver
Q3: How interested are you being able
to view free TV on smartphones, tablets
laptops in moving cars, trains, or other
Q4: How interested are you in the ability
move from TV to tablet to smartphone
without missing a scene in a show or a
in a sporting event?
Q5: How interested are you in a free Ultra
HDTV service? <-You
Q6: How interested are you in a free TV
service that provides immersive audio,
replaceable dialogue and other advanced
Q7: How do you feel about advertisements
based on data mined from your personal
Q8: Would you be willing to buy a set-top
box or other hardware peripheral to be
to receive free Next-Gen TV?
Q9: How much TV do you watch per day?
(Include TVs, tablets, laptops, PCs and
Q10: Do you work in content creation, app
development, media distribution or