Q4: What About TV That Ports Across Devices?

How interested are you in the ability to move from TV to tablet to smartphone without missing a scene in a show or a play in a sporting event? August 2, 2016
We asked folks to answer 10 questions about “Next-gen TV,” the consumer appellation for the TV content distributed via new technology from the Advanced Television Systems Committee, a collection of engineers charged with developing the nation’s over-the-air TV delivery standard. ATSC 3.0 promises interactive, non-linear and portable functionality, as well as support for 4K and other advanced audio and video technologies.

TV Technology asked a series of questions to gauge the level of interest in these advanced features. We had 101 respondents, 67 percent of whom work in “content creation, app development, media distribution or communications.”

Links to the full results for each of the 10 questions follow the comments.

Synopsis: There is detectable desire among this sample group to not be glued to the TV. “I’m not desperate to keep staring at a screen as I perambulate,” one commenter wrote. Another said, “There is more to life than TV.”

Sports, however, tends to be a different story. Viewership for the Super Bowl, the Olympics and the WorldCup typically exceeds all other types of programming. “Sporting events can be decided on one play,” another commenter said. “[I’d] hate to miss it.”

The breakdown here is 35 percent very interested; 37 percent somewhat interested and 27 percent not at all interested in what amounts to portable TV content.

Comments:
  • Who cares??? Go chase a “porkyman.”
  • I am not ready to move from my medium size TV screen to a “postage stamp” size screen.
  • Nice added feature!
  • Prefer to use my TV.
  • Somewhat, but also there will be circumstances that may have your interest most of the time....
  • Not much.
  • Couldn’t care less today... doubt I’m going to start tomorrow.
  • Not important to me.
  • We do that now with documents. It’s a natural and expected evolution.
  • I am not a big fan of viewing content on a smartphone or tablet.
  • If I am watching something I really want to see in its entirety I’ll stay put in front of my TV or I’ll record it.
  • This would be a minor convenience only.
  • Unless [it were] an emergency, I won’t loose sleep over this.
  • This would be a great feature in today’s mobile environment.
  • Why? kind of dumb in my point of view if one is talking OTA. But to push a picture or video from my phone to a bigger screen.... Yep. do it now.
  • Trending moving from room to room and device to device... on-the-go society.
  • Don’t watch linear.
  • Personally I don’t watch enough TV for this to be a big deal to me. However, we do need to stay even with customer expectations and cable has been offering this for a while. If we are going to win back the living room, we need to offer the features that consumers want.
  • Seems like a solution in search of a problem... I prefer to “pause” live TV through my set-top box.
  • I can do that now.
  • I don’t think I would do that much...
  • Wouldn’t be using that service.
  • Contrived scenario.
  • There is more to life than TV.
  • Can’t see why I might want to do that.
  • I personally do not care, but I’m sure there are some people that would like their content portable and able to move from screen to screen. I make time to watch what I want to watch when I want to watch it, so I’m not desperate to keep staring at a screen as I perambulate.
  • This might appeal to sports fans or news hounds, but I don’t see the big pull here. It’s technology looking for a need.
  • Especially from my iPhone 6 You can do that now with a U-Verse or Comcast subscription
  • I suppose if I need to go to the toilet, it could be useful. But most of the time I’m watching cable, so it won’t help.
  • Would be nice for it to know that I am home and ask me [what] I want to watch on the TV.
  • Sporting events can be decided on one play; hate to miss it.
  • Interesting concept, but if I’m so interested in the game, why am I leaving the comfort of my armchair? Even if I have to take a break, I can record the event on my DVR and get back to it in five minutes or five hours.
  • Can’t remember the last time I watched TV on a TV.
  • Doesn’t really sound useful to me. If I’m watching on the TV, it’s a much bigger screen. I can’t really think of a reason to throw it to a small screen.

  • All 10 Questions About Next-Gen TV...
    Q1: How interested are you in free television service that's interactive, like the internet?

    Q2: How do you feel about a free TV service that activates a device to deliver emergency alerts?

    Q3: How interested are you being able to view free TV on smartphones, tablets and laptops in moving cars, trains, or other mobile environments?

    Q4: How interested are you in the ability to move from TV to tablet to smartphone without missing a scene in a show or a play in a sporting event? <-You are here. 

    Q5: How interested are you in a free Ultra HDTV service? 

    Q6: How interested are you in a free TV service that provides immersive audio, replaceable dialogue and other advanced audio capabilities?

    Q7: How do you feel about advertisements based on data mined from your personal media usage?

    Q8: Would you be willing to buy a set-top box or other hardware peripheral to be able to receive free Next-Gen TV?

    Q9: How much TV do you watch per day? (Include TVs, tablets, laptops, PCs and smartphones.)

    Q10: Do you work in content creation, app development, media distribution or communications?

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