|We asked folks to answer 10 questions about
“Next-gen TV,” the consumer
appellation for the TV content distributed via new technology from the Advanced
Television Systems Committee, a collection of engineers charged with developing
the nation’s over-the-air TV delivery standard. ATSC
3.0 promises interactive, non-linear and portable functionality,
as well as support for 4K and other advanced audio and video technologies.
Technology asked a series of questions to gauge the level of
interest in these advanced features. We had 101
respondents, 67 percent of whom work in “content
creation, app development, media distribution or communications.”
Links to the full results for each of the 10 questions follow the comments.
Synopsis: A majority professed to be “very interested” in the features of TV everywhere, but those features alone won’t make a new free TV everywhere service a slam dunk, according to commenters. As one noted, “portability is expected.”
Others are done trying to watch any type of long-form content on smartphones, or chasing content across devices over an app trail. A few others appear to be “TV’d out,“ a highly reasonable response during an election year.
Nonetheless, of all respondents, 58 percent were very
interested; 30 percent, somewhat; and 12 percent—not at all.
something I care about; no time to mess
This can only
increase consumer choices and really has no
Prefer to sit
on the couch and watch in HD.
interested in being able to view free TV on
smartphones, tablets and laptops in
moving cars, trains, or other mobile
environments because we are becoming very
mobile as we continue to immigrate within
cities, towns, states, provinces
Hot dog! That
would be fantastic and much needed.
This would be
great for news, sports, and other live events. I’ve
always thought it was odd
that no one seems to be marketing a smartphone
with FM radio capabilities. I
think that would be a very popular
business model, TV is dead.
particularly on phones, but once available for tablets
and laptops, phones
naturally follow. Mobile environments,
Most free TV is something I’d be happy streaming anytime. On
a subway, I’m only on board for
10 minutes and building infrastructure for that
sort of service isn’t high on
my list. Podcasts work fine for most of my radio
listening, I’m sure the same
applies for most of my TV.
what is expected.
somewhere over the age of 40 will experience
changes in their vision. Viewing
any kind of content on smartphones or small
tablets or notebooks is not very
desirable. Therefore, HD and 4K is not enough to
compensate for aging eyes.
Only if it
really works. The service providers can’t even
provide reliable service over
the internet, so I have no interest in trying to
watch a TV program that is
likely to crash before it is over. AND, would it
have lip-sync problems too?
keep the kids occupied, or keep me occupied
during a 12-hour wait for a plane.
Watching TV on a cellphone will hurt your eyes.
Dick Tracy wrist radio/TV is
The ability to
receive free TV reliably without outdoor
antennas, cable or dependence on
internet service will revitalize television
broadcasting more than any other
information can be available at the palm of the
I want the
over-the-air broadcast to have an IP stream
version available at all times,
without needing separate apps from every content
provider, which usually are
restricted to cable subscribers.
I like to be
free from cable.
Just go with
unreliable (cable system) and internet bandwidth
I don’t watch
In my opinion, this is the biggest improvement coming from ATSC
3.0. We missed the boat 20 years
ago when we passed over mobile reception. Mobile
DTV never took off because of
the overhead required to bolt it on after the
fact, added cost and limited
(essentially non-existent) receivers. By baking
mobile reception in from the
start, all of those issues disappear. The
assumed receiver for the current
standard is a big screen TV in the living room.
We gave that up to cable years
ago. The assumed receiver for next-generation
broadcasting should be a phone or
tablet, with the continuing ability to get to
the living room. That is what we
have done and it puts us back in the game in my
Tablets and laptop viewing would be nice for mass transit—assuming an enforceable
earbuds rule—but perhaps not in our cars...
way too many distractions
already. I’ve seen drivers on the highway
watching a portable DVD player
propped on the dashboard.
mandate ATSC function in all cellphones for
public safety alone.
I can do that
As long as
there is a back channel, it is a great
I only use a
smartphone and feel it’s too small to watch
something on it for very long.
Just look out
the window and you would be amazed what is out
there and it is live.
with my lifestyle.
breaking news. Otherwise, I’ll find other things
with the mobile/handheld I see as several-fold.
1) It is already being done
well by the wireless carriers. 2) Broadcasters
that talk about doing M/H just
talk about streaming their typical programming
to these mobile devices and
nothing more. The problem with that antiquated
mindset is that mobile viewers
usually don’t have time to sit through a
30- to 60-minute show consisting of 33 percent commercials. They want content in bite-sized
portions and if broadcasters
insist on shoveling their liner broadcast down a
mobile pipe they should at
least provide a regularly updated rotation of
content on a second or third
stream of their news bonus show content, extras
from the network studios,
what-have-you. 3) Numerous other online content
sites have already known this
and do it better, and 4) most TV news stations
put their more interesting
stories on YouTube, so what would be the
compelling reason to buy a broadcast-enabled device? 5) If this is going
to work ,the
broadcasters will need to get off their ass and
actually inform the public
about it as they already have a technology to
provide M/H, but there has been
effectively zero interest in providing it or
informing the viewing public about
its existence. What about ATSC 3.0 will create a
wholesale change of mind for
I want it.
download and watch. On-demand on the move is
interesting, but not so much
linear TV; but then I’m not really into
current events like sports or news.
my iPhone 6!
I don’t like
watching TV on a smartphone. Laptops and tablets
are okay, but I’ve got Wi-Fi
for doing that, and I can make a Wi-Fi hotspot
with my smartphone.
Only if it
interacts like other online video
I am driving the train. Kidding. Children on long drives can watch
educational documentaries and learn while stuck
in a car. Great use of time and
All of this
stuff (junk) should be free.
I don’t use
public transit often, so it’s not terribly
applicable to me. That said, I’m
sure passengers are always hungry for new
I like reading
much transitioned away from “appointment
television.” Pretty much
everything I watch is on-demand (either network
shows via Hulu, CBS.com, or
PBS.org or steaming via Netflix or Amazon
Prime). Only rarely do I watch over-the-air TV
interested in the ability to watch a ball game
or favorite show on my cellphone or tablet. I don’t want to pay for the
I still feel
that free over-the-air TV represents the wide net that can be
cast and is valuable. With a
guaranteed bitrate of 19.39 Mbps, all programming
looks far better than the
shared data stream of cable. I always point the
antenna at Mt. Wilson for the
Grammy’s, Oscars and other big viewing
All 10 Questions About Next-Gen
How interested are you in free
service that's interactive, like the
How do you feel about a free TV
that activates a device to deliver
Q3: How interested are you being able
to view free TV on smartphones, tablets
laptops in moving cars, trains, or other
Q4: How interested are you in the ability
move from TV to tablet to smartphone
without missing a scene in a show or a
in a sporting event?
Q5: How interested are you in a free Ultra HDTV service?
Q6: How interested are you in a free TV service that provides immersive audio, replaceable dialogue and other advanced audio capabilities?
Q7: How do you feel about advertisements based on data mined from your personal media usage?
Q8: Would you be willing to buy a set-top box or other hardware peripheral to be able to receive free Next-Gen TV?
Q9: How much TV do you watch per day? (Include TVs, tablets, laptops, PCs and smartphones.)
Q10: Do you work in content creation, app development, media distribution or communications?